By Jason T. Gammack, CEO
Today, we announced a transformation in our business model. Our new Ansa On-Time Guarantee shifts us from best-effort fulfillment to a bold, reliability-first approach — one that we hope will catalyze change across the entire DNA synthesis field.
For far too long, scientists needing synthetic DNA for their research have endured vendors’ inconsistent and disappointing service in this market. Vendors reject sequences, or insist that they be redesigned for easier manufacturing. Promised turnaround times refer only to when the first sequences will be delivered. In many instances, some sequences may be delayed by weeks, and in the worst cases, scientists who have waited months for their outstanding sequences are ultimately informed that part of their order has been canceled.
Shockingly, this has been the status quo since gene synthesis was a product. When scientists don’t know which sequences they can obtain or when they’ll arrive, how can they plan their experiments? How can drug discovery and development teams adhere to critical business timelines?
Without better options, scientists have been forced to endure an experience marked by delays, incomplete orders, and uncertainty. At Ansa, we don’t just relate to that experience; we’ve lived it. Ansa was founded by scientists frustrated by their inability to obtain the DNA necessary for their experiments. This prompted them to abandon their academic research careers and focus on developing a new enzymatic DNA synthesis technology that would create a reliable and entirely different customer experience. And they succeeded.
For the past year, we have utilized our unique DNA synthesis platform to create the toughest and most complex sequences — those that nearly every other vendor rejects. Customers report spending years trying to obtain these sequences, and only Ansa has been able to deliver. This is a game changer for their capability to advance their science.
But it’s not enough to have better technology. Ansa was founded on the principle that the entire customer experience must change, and now we’re doing just that. Today, we announced the Ansa On-Time Guarantee: we’ll ship your complete order on time, or it’s free. When you upload a batch of sequences, we’ll let you know which ones we have confidence we can make and can guarantee (unlike other vendors, it’ll be almost all sequences). You will know exactly what you’re getting and when it will leave our manufacturing facility when you place your order. If we miss the mark — either by shipping DNA later than expected or failing to produce a sequence we thought we could — then we’ll send everything we have to you at no cost.
This may sound like a marketing gimmick, but it isn’t. This is a substantial commitment to our technology by our scientists and operations team. Our unique synthesis platform enables us to build DNA with greater certainty and accuracy than anything else on the market. That gives me the confidence to introduce a program that some people may view as a risk to our revenue. I see it as a phenomenal differentiator. Order with us, and you can trust that you’ll receive precisely what you expect when you expect it. We’re accountable if we make a mistake — not our customers.
If you’re a scientist or part of a team investing time and capital into a critical experiment, you deserve a synthesis partner who takes your work as seriously as you do. With the Ansa On-Time Guarantee, now you have one. It will provide certainty and predictability for scientists whose research relies on synthetic DNA, as well as for procurement and supply chain teams in larger organizations responsible for sourcing necessary materials. With Ansa, these teams no longer need to hedge timelines or over-order to account for uncertainty. They can depend on reliable delivery from a partner dedicated to performance.
Welcome to a new era in custom DNA synthesis. We hope you allow Ansa the opportunity to impress you and move your research faster, improving outcomes and making an impact.
Ansa On-Time Guarantee
We’re upending the entire synthetic DNA ordering process. Get your complete order on time, or it’s free. Learn more.